Lyrical Genius
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From Bedroom to Boardroom: The producer economy

Producers are no longer in the background — they're building brands, labels, and leverage.

By J. Okafor, Contributing Editor · 5 min read

Artist Spotlight

K. Vega

Producer / Beatmaker

Listen to the interview above, then explore their work:

The Engenius Interview

Engenius: Producers used to be invisible. What changed?

K. Vega: We realized the beat was a product, and the catalog was a business.

Engenius: How do you protect your work?

K. Vega: Split sheets before the session ends. Every time. No exceptions.

Engenius: Advice for young producers?

K. Vega: Build leverage — sample packs, kits, mentoring. Beats are the floor, not the ceiling.